Birdeye is one of the better-known names in the reviews and reputation management space. It helps businesses collect Google and Facebook reviews, manage their online presence across multiple platforms, and respond to feedback from a central dashboard. A lot of franchises and multi-location chains use it.
Qria covers similar ground at a fraction of the price. It pulls in public reviews from Google, Yelp, Trustpilot, TripAdvisor, and Booking.com, collects structured feedback through branded QR-code forms, and runs an AI summary across both. The unified view is the wedge: most tools do one side or the other; Qria does both for an SMB-friendly price.
People compare them because both touch customer reviews and feedback, but the products solve different scales of the same problem, and the price gap is significant.
What Birdeye does
Birdeye's core function is reputation management at scale. It sends automated review invitations via SMS or email after a transaction and pushes customers toward leaving Google or Facebook reviews. You get a dashboard showing your ratings across platforms, tools for responding to reviews, and reporting on review volume over time.
Beyond reviews, it covers messaging customers, managing listings across directories, running surveys, and handling social media comments. It's a broad platform built for businesses with marketing teams or dedicated customer experience staff.
Pricing isn't publicly listed. Based on widely reported figures, expect $300 or more per month depending on the package, with annual contracts common. It's built for multi-location businesses, and the pricing reflects that.
What Qria does
Qria has two pillars. The first is structured feedback: short branded forms placed at the point of experience (counter, table, checkout), delivered via QR code or shareable link. The second is public review aggregation: automatic nightly sync from Google, Yelp, Trustpilot, TripAdvisor, and Booking.com, so your existing public reviews land in the same dashboard as your form responses. AI summarisation runs across both, surfacing the themes that keep appearing in plain language each week.
Qria isn't an enterprise listings manager and doesn't try to be. There's no directory syndication, no social media inbox, no marketing automation suite. The positive response routing feature (prompting respondents who gave high ratings to leave a public review) covers the "convert happy private feedback into public reputation" loop without the rest of the reputation-management stack.
Pricing is significantly lower than Birdeye, with a 14-day trial.
Key differences
| Birdeye | Qria | |
|---|---|---|
| Primary focus | Reputation management at scale | Unified customer feedback (forms + reviews) |
| Public review aggregation | Yes (broad directory coverage) | Yes (Google, Yelp, Trustpilot, TripAdvisor, Booking.com) |
| AI response analysis | Limited | Yes, across forms and reviews |
| QR code feedback forms | No | Yes |
| Routing positive responders to public reviews | Yes | Yes |
| Multi-location management | Yes (enterprise tier) | Yes (up to 5 Business Units on Pro, more available) |
| Listing management across directories | Yes | No |
| Social media inbox | Yes | No |
| Pricing | $300+/month | $24-$51/month |
| Best fit | Multi-location chains with marketing teams | Independent SMBs and small chains |
Which one fits your situation
Birdeye makes sense if you have multiple locations, a team managing your online presence, and a genuine need to consolidate reviews and messaging across platforms. It's designed for that kind of scale.
For an independent cafe, salon, gym, hotel, or service business, Birdeye is probably overkill. The platform assumes a level of marketing infrastructure that most single-location businesses don't have, and the pricing reflects the enterprise focus.
Qria fits better if you want a single place to see both your public reviews and the structured feedback you collect yourself, summarised by AI so you can read it in two minutes rather than scrolling through forms or platform dashboards individually. The scope is narrower than Birdeye's full reputation stack, but the unified view is the part most SMB owners actually want.
The two tools overlap more than they look like they do, but they sit at different ends of the market. Birdeye is an enterprise platform priced for businesses with a dedicated marketing function. Qria is built for owners and small teams who want the public reviews plus their own structured feedback in one place at a price that makes sense at one or two locations. If you're a small business comparing them, the pricing difference alone usually tells you which direction to go.
