Blog
Insights on customer feedback, small business operations, and getting more from your data.
2026-04-20
Why NPS is probably lying to you
Net Promoter Score became the default customer satisfaction metric. But asking "would you recommend us?" often tells you less than you think -- and obscures the questions that actually matter.
2026-04-17
What to ask your users after they sign up
Right after signup, users have a clear picture of what they expected your product to do. Within a few days that clarity is gone. Here is how to capture it while it lasts.
2026-04-15
What 300 feedback responses actually look like
Collecting feedback is the easy part. What happens when you actually read through hundreds of responses? A look at what patterns emerge, and what they tell you that your gut instinct missed.
2026-04-05
How to get feedback from hotel guests (without annoying them)
Post-stay surveys get ignored because they arrive too late. Here is how hotels can collect honest guest feedback at the right moment, with questions people will actually answer.
2026-04-02
How to collect customer feedback in a cafe or restaurant
Most unhappy restaurant customers say nothing and don't come back. Here is how to ask at the right moment, with the right questions, and actually do something with what you hear.
2026-03-28
Why most customer feedback forms get ignored (and what to do instead)
Most customer feedback forms get ignored not because customers don't care, but because of bad timing, too many questions, and vague answers. Here is what actually works.
2026-03-20
Most of your unhappy customers will never tell you
Most unhappy customers say nothing. They don't complain, don't leave a review, and give you no signal at all. Here is what changes when you actually ask.