Tally and Qria show up in the same searches but they're not really the same kind of product. Tally is a form builder. Qria is a customer feedback platform with AI analysis. The overlap is that both can collect a feedback form and put the answers somewhere useful. The difference is what happens after the answers come in.
This post walks through how each tool works, where they overlap, where they don't, and how to think about which one fits.
What Tally is
Tally is a form-builder, in the lineage of Typeform and Google Forms. The pitch is generous free pricing, clean design, and a long feature list that includes conditional logic, file uploads, payments, and integrations with Google Sheets, Notion, Airtable, Zapier, and webhooks.
The free plan covers unlimited forms and unlimited submissions, which is unusual at this price point. The Pro plan ($24/month at the time of writing) adds custom branding, custom domains, partial submissions capture, advanced styling, version history, and form analytics. The Business plan ($74/month) adds data retention controls, email verification, and longer version history.
For most teams, Tally sits in the slot Google Forms used to occupy, but with better design, more flexibility, and a paid tier for when branding matters. It's well-suited to job applications, event registrations, contact forms, lead generation forms, and basic feedback collection.
The thing it does not do, and is not built to do, is help you understand the responses once you have a lot of them. Submissions land in a list. They can be exported. The analysis is whatever you do with that data outside Tally.
What Qria is
Qria is a customer feedback platform built around small and mid-sized businesses that serve customers in person, hospitality, retail, services, events, tours, charities, and a long tail of similar categories. It also serves SaaS teams that want structured user feedback beyond NPS or ad hoc emails.
The core loop is collect, understand, act. You build short feedback forms (star ratings, multiple choice, open-ended), distribute them via QR code or shareable link, and the responses come back into a dashboard alongside automatically synced public reviews from Google Maps, Yelp, Trustpilot, TripAdvisor and Booking.com.
The part that distinguishes Qria from a form builder is the AI analysis layer. The weekly AI summary turns the raw response volume into a plain-language read on what customers are saying, what themes have come up, and where to focus. On the Pro plan, Ask AI lets you query feedback directly ("what did customers say about parking?", "which location improved most this month?"). Sentiment analysis and per-question analytics are also Pro features.
Pricing is $24/month Starter, $51/month Pro. Both plans include unlimited responses and a 30-day free trial. There is no free plan.
Feature comparison
| Feature | Tally | Qria |
|---|---|---|
| Form builder | Yes (extensive) | Yes (focused on feedback) |
| Conditional logic | Yes | Yes |
| QR code distribution | Via integration | Native |
| Custom branding | Pro and above | Pro |
| Multiple form types | Wide variety | Customer feedback specific |
| Public review sync (Google, Yelp, etc.) | No | Yes (all plans) |
| AI summary of responses | No | Yes (all plans) |
| Ask AI / chat with your feedback | No | Yes (Pro) |
| Sentiment analysis and trends | No | Yes (Pro) |
| Per-question analytics | Basic | Yes (Pro) |
| Webhooks | Yes | Yes |
| CSV export | Yes | Yes (Pro) |
| Multi-location / Business Units | Workspaces (Pro) | Yes (Pro, up to 5 included) |
| Free plan | Yes | No (30-day free trial) |
| Routing positive responses to public reviews | No | Yes |
Pricing and feature lists as of writing in 2026; check each provider for current details.
Pricing comparison
| Plan | Tally | Qria |
|---|---|---|
| Free | Yes (unlimited forms and submissions) | 30-day free trial |
| Entry paid | Pro at $24/month | Starter at $24/month |
| Mid tier | Business at $74/month | Pro at $51/month |
| Enterprise | Not listed | Pro plus extra Business Units at $7/month each |
Both products offer entry paid pricing at $24/month, which makes them comparable on cost for a single business unit at the lower tier. Tally has the obvious advantage on free pricing. Qria has the advantage on what's included in the analysis layer at the entry tier.
Where Tally is the better fit
Tally is the better fit if any of the following are true:
- You need a general-purpose form builder that handles multiple use cases beyond customer feedback (job applications, event registrations, internal forms, etc.)
- The volume of feedback you collect is low enough that you can read each response individually
- You want a free plan and don't need analysis tools
- You're building forms where the design and flow matter more than what happens to the answers afterwards
- You're already heavily invested in Notion, Airtable, or other tools that Tally integrates with cleanly
For a marketing team that needs a clean form on a landing page, or a small business that wants a basic feedback form alongside fifteen other internal forms, Tally is hard to beat at the price.
Where Qria is the better fit
Qria is the better fit if:
- Customer feedback is a recurring, ongoing input rather than a one-off project
- You collect enough feedback that reading every response by hand isn't practical
- You're a hospitality, retail, services, events or tours business and want public reviews from Google, Yelp, Trustpilot, TripAdvisor and Booking.com synced into the same place as your structured feedback
- You want patterns and themes surfaced automatically rather than spending time on the analysis yourself
- You want the option of routing happy customers towards leaving a public Google review
- You operate across more than one location and want to compare them
For a cafe chain with five sites, a multi-vet veterinary clinic, a hotel group, or any business where customer feedback is a steady operational input rather than a one-time research project, the analysis layer is doing the work that would otherwise be a recurring time sink.
The post on what 300 feedback responses actually look like gives a sense of what that volume problem looks like, and why an analysis layer starts to matter.
Can you use both?
Yes, and a lot of teams do. Tally for the long tail of internal and miscellaneous forms; Qria for the customer feedback workflow specifically. They aren't really competing for the same job. The decision isn't usually "which one wins overall," it's "which one fits the specific job I'm trying to do here."
The mistake to avoid is assuming Tally will scale into a customer feedback platform as the volume grows. It's an excellent form builder, but the analysis problem is not what it was built to solve. The opposite mistake is also worth flagging: Qria is not the right tool for a one-off internal employee survey or a contact form on a website. Use the tool that fits.
Frequently asked questions
Is Tally cheaper than Qria?
Tally has a free plan, which Qria does not. At paid tiers, Tally Pro and Qria Starter both start at $24/month, so the entry paid price is comparable. The choice between them isn't really about price.
Does Qria have form-building features like Tally?
Qria has form building, but it's focused on customer feedback specifically: star ratings, multiple choice, open-ended text, QR code distribution, custom branding (Pro). It does not aim to be a general form builder for things like event registration or contact forms.
Can Tally analyse open-ended feedback responses with AI?
Not natively. Tally collects responses; analysis happens elsewhere. If you need AI analysis of open-ended feedback responses, that's a Qria feature rather than a Tally feature.
Which one is better for a small in-person business?
Qria is built for that case specifically: cafes, hotels, salons, gyms, vets and similar. Tally is more general purpose. If customer feedback is the main use case, Qria is built around it. If forms are a small part of broader operations, Tally is more flexible.
